Twitter Advertising: Getting Started Guide for IT Companies

Whether you are a Cloud technology provider or an experienced managed IT services provider, if you want to keep a...

Why Every Business Needs a Clear Target Audience

It is not that hard to establish a brand. But running a business and developing in the long-term doesn’t seem so...

Case Study: BGO Software’s Transformation Into A Digital Health Services Only Company

A strategic IT partner to pharmaceuticals, CROs, biotech, and healthcare organisations BGO Software chose...

Case Study: Delta.BG’s Transformation From a Hosting Vendor to a New-Age Managed Service Provider

The Challenge Over the past decade, the Bulgarian hosting market has undergone intense consolidation, which led...

Multi-Channel Marketing Campaigns. Why to Use Them and How to Do It Properly?

Is multi-channel marketing part of your business strategy? You need to be aware that, regardless of your industry...

Top Call-to-action Models That Gave Best Results in 2021

If your lead generation campaigns, emails or landing pages generate weak results, very often there is one common...

7 Ways to Improve Lead Generation with CRM Software

Running a marketing campaign usually aims at generating leads and converting them into clients. Our previous...

Why a CRM System is Essential for Effective Lead Generation

Lead generation or Demand generation is the process of attracting and converting suspects (people/ businesses who...

The Complete Guide to Marketing Asset Creation

The phrase “content is king” seems to be more popular than ever, especially with the surge of the Inbound marketing...

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