Twitter Advertising: Getting Started Guide for IT Companies

Whether you are a Cloud technology provider or an experienced managed IT services provider, if you want to keep a finger on the DevOps culture and best new Cloud technology practices you should be very active on Twitter.  The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet. In the IT world active developers, system administrators and engineers now are helping IT pros and organizations connect the dots between DevOps, cloud-native technologies, and open-source.

Moreover, modern development practices are tweeted, retweeted and bring more value to the world-class operations teams. This makes Twitter a good platform to connect with IT people and contribute to Cloud technology ecosystem. And you know what? Your competitors are already there – connecting with IT experts and influencers, inspiring conversations. So if you want to revamp your Twitter strategy, first you should take a look at your competitor’s accounts.

Driving Up Engagement

Now when you know your audience can be reached via the platform you can create and publish content which differentiates your business from the others. No matter if it is a new technology that should be brought to a larger audience or you want to discuss the existing practices that keep you in the pace of the ever-changing Cloud technology, you can connect exactly with the specialists that are professionally interested in the topic.  

With Twitter Ads businesses can easily bring an audience of their choice for increased exposure and visibility. Advertising on Twitter can wider your target audience, bring more followers and also lead to a discussion where professionals from the same sphere start conversations on mutually interesting topics. 


Boost Your Business By Advertising On Twitter In Six Simple Steps

1. Set goals

When you have objectives and goals in place, you can easily measure the results of your performance on any social media site. Having goals also helps determine when your strategy isn’t working and can help you get to the right place. Each of our campaign objectives is specialized to fit specific goals and serve each part of the marketing funnel. You’ll only be charged when someone takes that action. 

You can choose from the following objectives: 

Awareness: If you want to maximize the number of people you see your Promoted Tweet, than you are billed per 1,000 impressions.

Consideration: Choosing this objective means you are billed only when you reach people for the exact goal you set earlier. For example, if you want people to watch your video, you are billed for every view. If you want to drive more traffic to your website then you pay for link clicks (cost per click). Moreover, you can wider your audience and pay based on how many engagements you get on your tweet or based on how many new followers you get.

Conversion: You want people who already have your app to open and use it. You’re billed for each app click.

2. Target Your Audience

You can filter by demographic and audience features, including follower look-alikes targeting, event targeting, interest and conversation targeting, re-engage targeting or create your own custom audience list. 

With location targeting, you can get as specific as a particular metro area or even a postal code. Or you can be broad and target a whole country. The ‘Audience features’ section allows you to target your ad to users based on specific interests like events, interests, behaviors, and even specific keywords.

3. Visualize

Make tweets that stand out. Use appropriate media, videos and visualization that differentiates your business and helps to make it clear what your brand represents and what message you want to address to your audience.

4. Keep It Short And Simple

The rules of Twitter are pretty simple: Keep your messages short and sweet, tweet regularly, and don’t just tweet about yourself. 

When thinking about adding value on social, try asking yourself if your tweets advance an idea, entertain, or educate the audience. Without any of those three things, your content is likely to fall flat. Additionally, remind yourself that the purpose of Twitter is to connect and spark conversations.

5. Budget

The price of Twitter Ads is up to you; there’s no minimum campaign spend. You choose a daily budget for your ads during campaign setup, and it will never go over this amount. We strongly recommend setting budget at least on two levels – campaign and daily, so that you can control your spendings. 
6. Analyze And Measure Results

Once you set up your Twitter ads account you will have access to Twitter Ads Manager and its many features, like tracking your advertising campaigns and analyzing metrics. In that way you can measure the results of your campaign and the amount of targeted audience you reached.

A general tip for measuring your performance on Twitter is to focus less on vanity metrics. Vanity metrics, like impressions or follower count, are often high numbers that look good on paper but don’t help you meet your business goals.

It’s more important you know how many people clicked on the link you tweeted, or how many people are interacting and engaging with you out of your total audience number, so you have a firmer understanding of which content is most popular with your audience, and what translates to the highest amount of leads.

Consistency Leads To Results

It takes time to build a loyal and interactive Twitter audience. Once you start, you should tweet regularly and have a clear marketing strategy for your Twitter advertising. Being consistent in publishing content should attract new followers, encourage new leads, boost conversions, and grow brand recognition. Furthermore, those followers who already recognized you as a meaningful content creator, are likely to boost even more engagement on your account.

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